- CHARITY BENEFIT
Built in 1925, the Embassy Theatre was designed as an exclusive high society motion picture house run by Metro-Goldwyn-Mayer. It made history by being the only theatre in theUnited States managed and staffed solely by women, under the direction of Gloria Gould Bishop. In 1929, the Embassy sparked a national trend when it became the first newsreel theatre in America. Today, it’s the home of the Times SquareVisitor Center. See The Times Square Story, a 10-minute newsreel-style documentary that brings the past to the present. The nearly 6,000 square-footVisitor Center includes a free mini-museum with unique exhibits that tell the story of Times Square.
New features include:
**The New Year’s Eve Centennial Ball, which stood atop One Times Square in 2007, and simulates the New Year’s Eve countdown every 20 minutes
**A confetti Wishing Wall, where visitors can write wishes for the upcoming year to be added to the two tons of confetti that will fall onTimes Squareat midnight on New Year’s Eve
** Video highlights ofTimes Square’s past and present
**A Broadway exhibit with hats from iconic Broadway shows presented by TDF
**A Fantasy and Desire exhibit featuring a restored “Peep-O-Rama” sign from 42nd Street’s last peep show, along with three show booths, which now showcase videos on the history of Times Square.
**The Times Square Official Gift Shop, where visitors and New Yorkers can shop for exclusive Times Square gifts.
**Times Square Exposé Free Walking Tour
Join the Times Square Alliance every Friday at Noon for “Times Square Exposé,” a free, behind-the-scenes walking tour of Times Square. Visit historic theatres, new sites, and the best of the neighborhood during this walking tour through the Crossroads of the World. The tour leaves, rain or shine, every Friday at noon from the Times SquareVisitor Center. Please sign up for the tour at the NYC & Co Official Visitor Information Desk.