- CHARITY BENEFIT
In the great war of coffee in New York City, there’s a new kid on the block. Just go to 1160 Broadway (49th) to meet Caffé Bene. Caffé Bene originated in Seoul,Korea in 2008 by entrepreneur Kim Sun-Kwon. With over 800 outlets in Korea, they are about to take over the US. The success of Caffé Bene is not just due to their stellar coffees (their own brand), rich in flavor, nutty with no bitterness, but more importantly, Caffé Bene caters to its customers. Free Wi-Fi, electrical outlets, comfortable chairs, a spacious bathroom, remarkably clean, a reading room with a library and room for meetings and large gatherings; Caffé Bene takes the sit and sip atmosphere of its rivals and brings it to a whole new level. All of the stores’ interiors are styled like old European coffee houses with subway-tiled walls that boast flat-screen TVs. Caffé Bene is a hangout for people who like to relax, drink and be merry. According to founder and CEO Kim this is his favorite part about being a business owner. “I never see people arguing in my coffee shop. I just enjoy seeing people having a good time.”
Health conscious, Caffé Bene brings to New Yorkers their signature beverage Misugaru latte, which is a Korean tea-based drink that combines five grains of black rice, brown rice, white bean, black bean and barley. Besides its sweet and salty flavor, the latte is also famed for its health benefit, which is high in fiber and low in calories. Employing their own pastry chef, Belgian waffles are Caffé Bene’s signature dish. Try a sweet waffle with sweet pearl sugar and savory waffles with bacon and Parmesan cheese.
Kim Sun-Kwon, the founder and CEO of Caffé Bene – “We are deeply rooted in socially responsible business practices and our promise is proven through the scholarships, fair trade products, and the sponsorships we offer. We believe ‘trust’ and ‘faith’ are the most important keys to the success of business.” I know T2C is thrilled to have Caffe Bene in town, our area and in the world.