- CHARITY BENEFIT
Look for the giant, digitally-animated fireworks display in Times Square. The display debut on Wednesday, June 27th on One Times Square as the ultimate tribute to Independence Day. The giant, 130-feet digitally-animated fireworks is another new holiday tradition for the “Crossroads of the World.” Featured on Toshiba Vision screens and the TDK screen on the building where the New Year’s Eve Ball descends. The iconic Ball will be lit in patriotic red, white and blue for the debut.
The digital fireworks will follow in the footsteps of the celebrated Times Square digital Christmas tree, which debuted last year at the same location. The Christmas tree was recently recognized by GUINNESS WORLD RECORDS(TM) as a new achievement: the “Tallest animated lighting decoration is 39.66 m (130 ft 1 in) tall and it was also created by Toshiba Corporation and TDK Corporation. Both are Japanese owned companies.
Rising 400 feet above street level, the 130-feet digital fireworks display utilizes state of the art graphic designs, with a background of a starlit sky. As the countdown gets to “1,” digital red, white and blue fireworks, including rockets and roman candles, surround a rising American flag, with the iconic New York skyline. A shimmering “Happy 4th of July 2012″ then appears to complete the patriotic display.
Joining in the launch of the fireworks will be Yoshiaki Uchiyama, Vice President, Corporate Communications & CSR and Corporate Planning, Toshiba America, Inc.; Kazuyoshi Onishi, Assistant Vice President, TDK U.S.A. Corporation and Jeffrey Straus, President, Countdown Entertainment.
The digital display which began on June 27th runs through July 8th, appearing on the screens every 11 minutes, 24 hours a day.
On July 4th, the digital fireworks will run continuously as the only featured programming on the Toshiba Vision screens and the TDK screen, as a special salute to the day.
“We are thrilled that our digital Christmas tree was recognized by GUINNESS WORLD RECORDS(TM) as the world’s tallest animated lighting decoration,” says Yoshiaki Uchiyama. “It is with great pride that we bring the millions who will be visiting Times Square another digital marvel, our Independence Day fireworks display on One Times Square.”
“TDK is proud to be a part of what we hope will be another new tradition in Times Square, the magnificent digital fireworks display, especially created to set the summer holiday mood for all,” says Kazuyoshi Onishi.
Now this is International relations at it’s best.