- CHARITY BENEFIT
Christie Brinkley has always had a fabulous smile. Now that world famous smile will gleam for Smile Train, the world’s largest cleft lip and palate charity. The supermodel with a heart of gold will serve as Global Ambassador for World Smile Day on October 5th. This marks the first year the event will be taking place in New York City’s Times Square.
To help the world understand how important a smile is, for World Smile Day, Smile Train will be stationing photo booths in Times Square where visitors can snap photos of themselves from 11:00am – 1:00pm. The booths will have the capability to instantly print photos and upload onto social media pages. In addition, Smile Train will gather New York City schools as students will wear World Smile Day t-shirts in support of Smile Train’s cause and take part in events throughout the day to support this worthy cause.
This is all part of “All It Takes Is A Smile” Campaign. The contest, which began on September 17th, encouraged participants to upload their photos of a smile to Instagram, Twitter or Tumblr using the hashtag #SmileTrainWSD in the photo caption. Christie Brinkley is set to handpick a few of her favorite photos submitted on October 5th.
Sponsor, Famous Famiglia and The Kolaj and DeBartolo families will donate $10.00 for each photo uploaded onto a social media site during the campaign, with all proceeds benefiting Smile Train. The Famous Famiglia Pizzeria eatery in Times Square will also be serving free pizza from 11:00am – 1:00pm on World Smile Day and will hold one photo booth inside their store.
Smile Train was formed to give children around the world the ability to smile, and the opportunity for a new and productive life. Every day, Smile Train provides more than 320 surgeries for poor children around the world. These surgeries not only provide the precious gift of a smile, but also, a second chance at life. World Smile Day inspires individuals to think about how fortunate they are to have the ability to smile and how important it is to provide that opportunity to those less fortunate. Smile Train was founded in 1999, and has become the world’s largest cleft charity with over 2,300 partner surgeons operating in over 1,100 partner hospitals and has helped children in over 80 countries. Every year more than 170,000 children are born with cleft lips and palates in the developing world. Each one can be helped with corrective surgery that costs as little as $250.
For additional information on the organization and how to get involved, please visit www.smiletrain.org.