It’s official. As of 11am today we launched to the world “Charities to Benefit. You heard it here first because it was our idea.
BROADWAY STARS TEAM UP TO LAUNCH
CHARITIES TO BENEFIT
WHERE A SIGNATURE CAN CHANGE A LIFE
Celebrity Autographed MEDEA Vodka Bottles with Custom Messages to be Auctioned off to Raise Funds for Charities
Hugh Jackman, Bernadette Peters and over a dozen other Broadway stars have joined the Charities to Benefit campaign, which was launched today at 1802 Broadway. The new initiative will raise funds for the charities of choice for some of our favorite celebrities. Each celebrity on board will autograph and customize a special message on built-in digital displays on MEDEA Vodka bottles. The talented Hugh Jackman was the first to sign with the proceeds of the sale of his autographed MEDEA bottle (programmed “HUGH JACKMAN ON BROADWAY” in Blue LED lights on the bottle) is to be donated to Nomad Two Worlds Foundation that supports and promotes artists from indigenous and marginalized communities around the world. Seven of the bottles are now on display at Columbus Circle Wine at 1802 Broadway through Valentine’s Day, February 14.
The auction will go live at www.charitiestobenefit.org on February 1st with a gala celebrating Charities to Benefit set for February 13th. Confirmed signings include: Bernadette Peters for Broadway Barks; Lainie Kazan for the Alzheimer’s Foundation; Phyllis Newman for The Women’s Health Initiative; Richard Thomas for the National Meningitis Foundation; and the Cast of The Fantasticks for Bideawee. The cast of Phantom of the Opera autographed the MEDEA “Observe” bottle for Broadway League’s Family First Nights which is be unveiled for the first time. Other celebrity signings will be unveiled throughout the campaign.
“Suzanna Bowling the owner and publisher of the Times Square Chronicles experienced a ‘eureka’ moment when she saw the MEDEA bottle for the first time in November. She realized that MEDEA and Times Square Chronicles could partner together to create a campaign where just a signature could better a life. With that one thought, Matt Sandy and Times Square Chronicles partnered to create a campaign for the betterment of lives.” Matt Sandy, founder of MEDEA Spirits, saw the potential in the now named Charities to Benefit. “We live in a world where there’s a will there’s a way. We are blessed to live in today’s world where unbridled creativity and the entrepreneurial spirit are the key drivers for a better tomorrow.”
About MEDEA Spirits
MEDEA is an ultra-premium, award winning vodka presented in patented customizable, interactive packaging. The sleek, programmable LED display embedded in each bottle can be programmed with custom text messages scrolling across the glass. User-friendly and durable, the bottle can store six messages of up to 255 characters per message — a double tweet! It makes the perfect gift for everyone (over 21), especially the friend who thinks they have it all. The battery-powered display can last up to a year and a half and is submergible and freezer-proof. For more information, visit: http://www.medeaspirits.com
About Times Square Chronicles
Times Square Chronicles is the community newspaper for three zip codes 10018, 10019 and 10036 and is both in print and on-line (www.t2conline.com). Times Square Chronicles reaches the dual populations of Times Square, which is both tourist and residential. Locals will find news on community happenings and issues affecting their neighborhood, while tourists and residents can benefit from information on theatre, restaurants, and hotels. Times Square Chronicles mission is to shine a spotlight on the world’s most successful neighborhood and give the residents a voice.
We have already made the news.
http://broadwayworld.com/printcolumn.php?id=328911
Posted by Suzanna Bowling
on January 13, 2012. Filed under CHARITY BENEFIT,Headliners,NEWS,Times Square Community.
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